It is official. Element Optics website went live and it looks like they have a good number of scopes out in the reviewer’s hands.
I had a nice meeting with these guys at SHOT and I really liked what I saw. The key people behind the brand are smart, well funded and full of energy. Most importantly, they are shooters so they understand the end goal. In too many optics companies there is a strong disconnect between shooters and engineers. I know this will sound odd, but I mean it as a compliment. The guys behind Element, while hunters and shooters, have enough of a nerdy streak to stay on top of the technical stuff.
In other words, I have high hopes that they will do it right.
The first scope available will be the Japanese-made Nexus: https://element-optics.com/product/nexus/. The rest will be along shortly, I am sure. A brief look at the initial dealer list seems to be taking advantage of the existing FX Airguns (FX is behind Element Optics) dealer network which is a pretty good thing. I am sure that will grow.
Given that NRL22 competitions now have an airgun, I have a hunch we will start seeing FX airguns with Element optics scopes on them. I have two small kids and NRL22 is where I want them to start shooting. Perhaps, I will start them with airguns. FX airguns are likely the most accurate long range air rifles on the market now, so perhaps that is a good place for my kids to start.